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The Cold Email Swipe File
10 proven cold-email templates + 20 subject lines to land freelance and service clients. Copy a template, fill the brackets with something true and specific, and send fewer, better emails.
Download the swipe file (PDF) →Direct download · no email needed.
What's inside
- 10 templates — specific-observation, quick-win, teardown, follow-up, break-up, and more.
- 20 subject lines — low-key and specific, the kind that actually get opened.
- The one rule — make it about them, not you. Personalize every bracket.
How to use it
Pick the template that fits the prospect, replace every bracket with a real detail about them, and keep it short (~50–125 words). Send 10 genuinely researched emails over 200 generic ones — relevance wins, and it protects your domain reputation. Most replies come from the follow-up, so use templates 6 and 10.
Full method: how to write a cold email that gets clients. Also see how to find freelance clients.
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