Recurring Revenue (MRR) Projector
Recurring income is powerful because it compounds — but churn quietly works against you, and most people never model the two together. Enter your numbers and this free tool projects your subscriber count and monthly recurring revenue (MRR) over the next 12 months. No signup.
Churn is the silent killer: at 5%/month you lose ~46% of any cohort within a year, so growth only continues while new signups outrun churn. The "ceiling" below is where they cancel out — adds ÷ churn — the subscriber count your current pace settles at if nothing changes.
How to read it
Two numbers matter most. Month-12 MRR shows where this pace gets you in a year. The steady-state ceiling (new signups ÷ churn rate) is the subscriber count where additions and cancellations balance — to grow past it, you must either raise signups or lower churn. Small churn improvements compound enormously, which is why retention beats acquisition once you're rolling.
Use this alongside the newsletter revenue calculator and the sales goal calculator. Recurring affiliate commissions behave exactly like this model — see passive income ideas that actually work and the best tools to start with.