Conversion Rate Calculator
Your conversion rate is the single number that tells you whether your store, landing page, or offer is actually working. Enter your visitors and conversions and this free tool gives you the rate, your value per visitor, and how much traffic you'd need to hit a goal. Runs in your browser.
A typical e-commerce conversion rate is ~1–3%; good landing pages and warm email traffic convert much higher. Use this to benchmark and to see what a small lift is worth.
How to use it
Track conversion rate over time, not once — then improve the biggest lever. Often the fastest win is more qualified traffic plus a clearer offer and page. Model the income side with the sales goal calculator and the profit calculator, tag your traffic sources with the UTM link builder, and read how to write a sales page that converts.
Runs entirely in your browser. Some links are affiliate links — see our affiliate disclosure.