Markup vs Margin Calculator

Markup and margin get mixed up constantly — and pricing on the wrong one quietly eats your profit. Enter your cost and price to see both, or set a target margin to get the price you should charge. Updates as you type.

From cost & price

Cost ($) Selling price ($)

Price for a target margin

Cost ($) Target margin (%)

The difference (in one line)

Margin = profit ÷ price. "What share of the sale is profit." (Caps at 100%.)
Markup = profit ÷ cost. "How much you added on top of cost." (Can exceed 100%.)
Example: cost $40, price $100 → profit $60. Margin = 60%, Markup = 150%. Same sale, very different numbers — so be clear which one you mean.

More money tools: profit margin calculator, discount calculator, and the full tools list.