Pricing Tier Generator
Three tiers sell more than one — a Good/Better/Best structure anchors the price, makes the middle option feel like the obvious choice, and lets bigger spenders pay more. Enter your core price and product type and this free tool builds the three tiers, with suggested prices and what belongs in each. No signup.
The middle tier is the one most people pick — make it your real target offer and label it "Most popular". The top tier's job is partly to anchor: it makes the middle look reasonable, and a few buyers will always take it. Prices nudged to charm endings ($29, not $30) where it helps.
How to use the three tiers
Starter (Good): the core thing alone, at a low-friction price — for the price-sensitive and the unsure. Standard (Better): your real offer — the core plus the 2–3 additions that matter most; this is where you want people to land, so make it the obvious value. Premium (Best): everything plus high-touch or done-for-you extras, priced high enough to anchor the others and to reward your most committed buyers.
Don't pad tiers with filler — each step up should add something a real buyer genuinely wants. Then check the margins with the profit calculator, and if it's a subscription, model growth with the recurring revenue projector. More on getting price right: how to price a digital product.