Break-Even Calculator
Before you launch a product, run ads, or buy supplies, know your break-even point: how many sales it takes to cover your costs. Enter your numbers and this free tool shows the units and revenue you need to break even, your profit per unit, and your profit at a target sales volume. Runs in your browser.
Contribution margin = price − cost per unit. Break-even units = fixed costs ÷ contribution margin. For digital products your cost per unit is often just the platform's per-sale fee.
How to use it
Break-even tells you the floor: sell more than this and you profit, fewer and you lose. Lower your break-even by raising price, cutting per-unit cost, or reducing fixed costs. Pair it with the profit margin calculator to set the price, the profit calculator for after-fee take-home, and the conversion rate calculator to see the traffic you'd need. More in how to price a digital product.
Runs entirely in your browser. Some links are affiliate links — see our affiliate disclosure.